Data-Driven Insights for Exceptional User Experiences

Hey, I’m Hayley 👋🏻

I’ve spent the last 10+ years helping big brands improve their digital experiences – through analysis, optimisation, and training to eliminate their users pain points.

And I’m now here to help you improve your websites and apps.

Hire Hayley

Learn DXA

How I Optimise Digital Experiences

These are some of the ways I help deliver better website & app experiences.

Quantitative Analysis

Analysing data points to find out WHAT is happening on your site.

This type of analysis Includes:

Web/App Analytics
Heatmaps
Funnels
Flows/Journeys
Form Analytics
Error & Speed Logs

Qualitative Analysis

Analysing users to find out WHY it’s happening on your site.

This type of analysis Includes:

Session Recordings
Feedback & Surveys
User Testing
User Interviews
Social/Chat Log Analysis
Competitive Analysis

Insights & Actions

Analysing both your quantitative and qualitative data helps reveal the issues and motivations driving your users current behaviour. I will collate all relevent data points, visualsations, clips etc.

To then:

Summarise the insights
Hypothesise changes
Mock up new variations to A/B test
List the actions I’d recommend

Documentation & Training

I’m great at documenting & presenting my insights and recommended next best actions to individuals or entire teams. I’m also experienced in teaching others best practices and training them in my personal processes, so they can do similar analysis themselves.

I can deliver:

Whiteboards/Reports
Live/Recorded Video Presentations
Workshops/Training Sessions

Who I’ve Already Helped

If you want to work with me, you’d join good company.
These are just some of the brands I’ve already worked with.

What People Say About Me

It’s not just my mum who thinks I’m great.
This is what some of the people I’ve worked with have to say about me.

Sheila Ornelas

Senior Product Marketing Manager

Medallia

“Hayley has the power to take products to the next level and ensure their success. I cannot recommend her enough.”

Ross McDonnell

Analytics
Manager

TUI

“The team all liked and valued Hayley, her honesty and likeable nature, combined with her evident talent in CRO, made her a great asset to the team.”

I Really Know My Stuff

These are some of the certifications I hold.
So you know I can walk the walk, not just talk the talk.

Let’s Work Together

If you’re ready to max out your site or app’s potential,
these are some of ways we could work together to do just that.

Digital Experience
Analysis

Do you have targets to hit but your site is miss-firing? Got lots of traffic but not the conversion rate you want?
‍
I can conduct a Digital Experience Analysis audit on a site, page, or feature of your choice to give you more insight into your users behaviour. I will deliver the findings and my recommendations for next steps in a video meeting, and provide you with the presentation & meeting recording.

Digital Experience
Analysis + Training

Do you want your team to learn how to do this themselves? On their own product with real insights?

I offer bespoke training on how to do Digital Experience Analysis, that comes with real insights – let’s discuss your needs and I can do some analysis plus prepare a personalised training presentation on how I did it, so your team can do so themselves in future.

User Testing
/ Interviews

Do you want to test a new page or feature before launch? Or find out directly from your users what they think of your site?

‍Let’s discuss what you want to find out and I will recruit participants, talk to them, summarise my findings and report them back to you.

Dashboard /
Workflow Configuration

Are you data rich, but insight poor? Do you just want a system and the highlights, so you can take action?
‍
Let’s discuss your site, team, tech stack and goals to see if I can create a dashboard / workflows using tools such as Looker Studio, Notion, & Dovetail to turn your big data into big wins.

Implementation
of Free Tools

Do you not currently have any heatmap, session recording or feedback tools? Would you like some to get more insight into your users?

Well, I can manage the implementation and set up of free analysis tools on a site of your choice. Tools such as Google Tag Manager, Google Analytics, Google Search Console, Microsoft Clarity, HotJar or others.

Bespoke
/ Contract Work

Do you wish you had a Hayley in your team? Would you like me to help you on a longer term basis?

Then lets talk! I’m currently taking from 1 day to 6 month remote contracts, some on-site days for teams in Sydney can be arranged.